Spanish Broadcasting System the second largest Hispanic media company in the U.S. behind Univision owns 5 FM radio stations in Puerto Rico. One of them is Reggaeton 94 who had its stage with Coors Light in Las Justas (where all universities come together to compete in sports events for 2 days in Ponce Puerto Rico) after the sports events many radio stations and producers had there shows and stages. The estimate student population that visit Ponce in those 2 days is near 200,000 students. Sparkof Entertainment, SBS and Coors Light came to an agreement of Producing the biggest show for 3 days in a row. Something never done before with the type of artist that we did it. Over 30,000 students went to our stage during the 3 days of music.
Artist like Calle 13, Rakim y Ken Y, Hector El Father, Tito El Bambino Fussion Musik were just some of the ones who went on stage in El Callejon de Las Justas 2007. There were other stages but none had the organization, professionalism and artistst that our's had. Personal of Coors Light said: "this was the best show offered by any station in Ponce for the last 3 or 4 years".
