The "Sentirte Mal No Esta Cool" College Tour was one of the most important college tours in Puerto
Rico in 2005. Over 20,000 students were impacted with an educational and entertainment program
designed specifically for Pfizer's product Zoloft. The objective of the tour was to inform
students about a web site www.sentirtemalnoestacool.com that has important information about
anxiety, depression and other emotional diseases that may impact young people.
The tour was evaluated as the most important effort targeted to college communities in Puerto Rico
by Pfizef and one of his Ad Agencies at that moment. The tour visited 10 universities including
UPR Rio Piedras, RUM, Interamerican University of San German and Metro, Sagrado Corazon among
others. John Erick, Yahweh, and the Vj's of MTV Trini and Eugene were all part of the tour.
